Generation M

Mobility Defines the Teen Generation
Today’s teenagers have largely been defined by mobility. These teens (“Gen M”) represent the first generation to grow up in a mobile world since the first commercial cell phone service was activated on October 13th, 1983. Now they are taking control and their demands are redefining what mobility will be.

General Teen Mobile Facts

• Teens are a huge consumer market segment and spend more than $100 billion annually
• Today, approximately 79% of all teens (17 million) have a mobile device – a 36% increase since 2005
• Most teens have a conventional cell phone while about 15% own a smart phone

http://www.ctia.org/advocacy/research/index.cfm/AID/11483