Apple Store "In Review"

The first time we submitted an application for review with Apple it took nearly a week to be approved and another day to actually propagate into iTunes. It takes another day before those changes are propagated through all the seven iTunes stores worldwide.

After your first application, the second application and updates to applications usually take just a few business days.

We recently submitted Abby Crabby 1.2 to iTMS. A few days into the process we had an additional change we wanted to get in under the wire. There is a process to leave the submission be but reject the binary. We tried it and pushed a new binary.

The question was this... does this delay your release? The application is still standing, it's just that the binary is changing. Certainly Apple hadn't actually gotten to reviewing or running anything yet. Well I believe we have an answer, it seems that you go back to the end of the line. It's been almost a week now since the 1.2 submission and it's still "In Review".

The lesson here is, never reject a binary. Wait for it to appear in the store and submit yet another version.