The Chillingo Strategy - Volume Not Quality
Has anyone noticed the volume of low quality applications flooding the App Store from Chillingo? Most of them appear to be ports from old less capable mobile phones that result in sub par results on the iPhone.
Received this today via email, any one else seen it? Here are some excerpts:
We noticed your applications, Abby Crabby and iSkream, on the App Store and they are great! Forgive my forward approach but how would you feel about teaming up? We are having great success since we have started publishing for iPhone. If you search for Chillingo on iTunes you will see we have nearly 100 apps on sale.
Let Chillingo publish your game or app under the 'Chillingo iPhone Publishing Partnership' (CIPP) and we'll upload into the Apple App Store, with full recognition to you as the developer. Apple takes 30% per sale. We'll split the rest between you and us. Partner with us and you keep 80% of the revenue. Alternatively go for our 70% revenue and you'll have access to our talented graphic artists and musicians. (Meaning apple takes 30% and then you take another 20-30%)
Both plans entitle you to online and offline marketing, a fast track service to get you up and running with the SDK, plus hints and tips to help with the porting process (including 'gotchas' that Apple don't tell you!).
(But wait there's more!)
Not only that but we'll advise on the optimum price point to sell for, maximizing revenues for yourself. To keep your app selling we'll also disclose the best solutions for keeping it in the charts.
(Let's guess the tricks: price at 99c and publish so much junk it floods the store giving customers no other choice).
We'll promote your iPhone games on xyz.com and apps on pdq.com . We have hundreds of people per day choosing Apple iPhone as their target device, searching for games and software. We already send several hundred people a day to the app store when they click on our iPhone BUY links. This alone will boost your sales.
(Synergy you say! Where do I sign up?)
Received this today via email, any one else seen it? Here are some excerpts:
We noticed your applications, Abby Crabby and iSkream, on the App Store and they are great! Forgive my forward approach but how would you feel about teaming up? We are having great success since we have started publishing for iPhone. If you search for Chillingo on iTunes you will see we have nearly 100 apps on sale.
Let Chillingo publish your game or app under the 'Chillingo iPhone Publishing Partnership' (CIPP) and we'll upload into the Apple App Store, with full recognition to you as the developer. Apple takes 30% per sale. We'll split the rest between you and us. Partner with us and you keep 80% of the revenue. Alternatively go for our 70% revenue and you'll have access to our talented graphic artists and musicians. (Meaning apple takes 30% and then you take another 20-30%)
Both plans entitle you to online and offline marketing, a fast track service to get you up and running with the SDK, plus hints and tips to help with the porting process (including 'gotchas' that Apple don't tell you!).
(But wait there's more!)
Not only that but we'll advise on the optimum price point to sell for, maximizing revenues for yourself. To keep your app selling we'll also disclose the best solutions for keeping it in the charts.
(Let's guess the tricks: price at 99c and publish so much junk it floods the store giving customers no other choice).
We'll promote your iPhone games on xyz.com and apps on pdq.com . We have hundreds of people per day choosing Apple iPhone as their target device, searching for games and software. We already send several hundred people a day to the app store when they click on our iPhone BUY links. This alone will boost your sales.
(Synergy you say! Where do I sign up?)
posted by JMathews at
11:02 PM
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