Interesting promotional techniques

1. As a developer Apple will allow you 50 promotional codes. Give these codes out to people who will favorably review your application in the iTunes App Store. Each time you update your application you will be allowed 50 additional promotional codes. This is reason enough to update your applications.

2. There are now sites like promoappcodes.com that allow developers to hand out free copies of their application to strangers in return for those valuable iTunes reviews. These reviews will help with you application's ranking in iTMS.

3. Some of the big players in the App Store are rumored to be buying initial ranking at launch by handing out hundreds or thousands of $10 iTunes gift certs. This preloading of the market allows the ranking to soar at launch simply due to a massive number of downloads right out of the gate. This is probably why some applications such as.... Rollando launch at $9.99? ;)