Apple App Store Review Times
We've been waiting for the latest Abby Crabby update for just about three weeks come Saturday. We received the dreaded "Requiring unexpected additional time for review" email from Apple within the first week.
Since the 3.0 OS update review times have grown from just under a week to three weeks. Apple is getting buried under the weight of their own review process. There are over 50,000 applications in the store now. Imagine the work load on the Apple review team when nearly all of them update all at once with 3.0 bug fixes and feature enhancements. Imagine what happens around Christmas 2009 or when there are over 100,000 applications in the channel.
Are you the recipient of a "requiring unexpected additional time for review" email from Apple too? Unfortunately this is always bad news, but it is rectifiable. It means your application has failed part of the first line of qualifications and wound up in a bucket. Did you know there are full time employees at Apple who's full time job it is to review applications that "fall into these buckets"? I know because I just spoke with one in Cupertino today. Interestingly it may not be something in the update or even the software that's got you but something in your old description! Make sure your description does not mention anything about demos, charity, future features, giveaways or alike.
Since the 3.0 OS update review times have grown from just under a week to three weeks. Apple is getting buried under the weight of their own review process. There are over 50,000 applications in the store now. Imagine the work load on the Apple review team when nearly all of them update all at once with 3.0 bug fixes and feature enhancements. Imagine what happens around Christmas 2009 or when there are over 100,000 applications in the channel.
Are you the recipient of a "requiring unexpected additional time for review" email from Apple too? Unfortunately this is always bad news, but it is rectifiable. It means your application has failed part of the first line of qualifications and wound up in a bucket. Did you know there are full time employees at Apple who's full time job it is to review applications that "fall into these buckets"? I know because I just spoke with one in Cupertino today. Interestingly it may not be something in the update or even the software that's got you but something in your old description! Make sure your description does not mention anything about demos, charity, future features, giveaways or alike.
posted by JMathews at
2:41 PM
1 Comments:
I got one of those emails as well..how do you know that apps with that email "fall into these buckets"? What does that mean? I read that when you receive that email it means you're in an infinitely long queue. Do you have a contact at Apple that you spoke to to find out? Thanks
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